Since 1998, the whole purpose of Damage Inc has been to build rider-focused boards, and to do rad shit for the snowboard community and culture. The operation might look quite a bit different today, but the motivation is the same.

Happy Endings is all about giving something special back to the shred community - - - > It could be that mountain staff employee out there riding a 10+ year old, beat to hell snowboard, and still putting in 100-plus days on snow with a smile on their face. Or maybe it’s the absolute ripper that could easily get sponsored but refuse to get on social media because they don’t care about the recognition. Perhaps it’s the shop kid that works for minimum wage because they eat, sleep, and breathe snowboarding. It could also be that person that nobody knows, that’s just out there because they love snowboarding. Those are some of the many folks we want to get on our boards, and we’d like to help make that happen.